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Motivations and Social Media Influencing Online Purchase Intention in India.

Shruti TraymbakSanjay MisraOluranti Jonathan
Published in: Int. J. E Bus. Res. (2022)
Keyphrases
  • social media
  • purchase intention
  • online shopping
  • social media sites
  • online stores
  • online communities
  • social networking
  • social networks
  • e learning
  • website
  • user generated content
  • cross sectional