An Empirical Study of the Impacts of Digital Marketing Contents on User Engagement in Social E-commerce Platform.
Ronglin HouFei WangBingchen GuoJing ZhaoPublished in: WHICEB (2021)
Keyphrases
- user engagement
- social media
- anecdotal evidence
- user experience
- consumer behavior
- social networks
- electronic commerce
- social networking
- real time
- customer relationship management
- social interaction
- purchasing behavior
- data mining technology
- website
- decision making
- long term
- user behavior
- web content
- user satisfaction
- social web
- cross selling
- metadata
- information systems
- database
- learning community
- data mining