Towards a social iTV service: exploring user acceptance and changing media experience.
Virpi OksmanAntti TammelaTiina MäkeläKeith MitchellPublished in: Int. J. Arts Technol. (2011)
Keyphrases
- user acceptance
- mobile services
- user experience
- end users
- multimedia
- cognitive style
- behavioral intention
- social interaction
- service providers
- information services
- social media
- perceived usefulness
- social networks
- mobile users
- web services
- service oriented
- social networking
- mobile applications
- user behavior
- attitudes toward
- mobile phone