Potential social media influencers discrimination for concept marketing in online brand community.
Shugang LiRu WangYuqi ZhangHanyu LuNannan CaiZhaoxu YuPublished in: J. Intell. Fuzzy Syst. (2021)
Keyphrases
- social media
- online communities
- social influence
- viral marketing
- social media sites
- online social
- user generated content
- social media streams
- online forums
- social capital
- online consumer
- reputation management
- social networks
- information diffusion
- social networking
- social web
- online social media
- online learning
- social interaction
- online marketing
- virtual communities
- brand image
- social media data
- big data
- social networking sites
- online social networks
- website
- social network sites
- social media platforms
- geographic areas
- decision making
- social support
- short and long term
- internet marketing
- online advertising