Consumer micro-behavior and TV viewership patterns: data analytics for the two-way set-top box.

Ray M. Chang Robert J. Kauffman Insoo Son

Published in: ICEC (2012)

Keyphrases

set top box
digital tv
data analytics
human machine interaction
digital television
data mining techniques
big data
video on demand
digital video
business intelligence
data processing
tv programs
open source
internet search
database
remote control
knowledge discovery
information retrieval
data mining