The utilitarian and hedonic value of immersive experiences on WeChat: examining a dual mediation path leading to users' stickiness and the role of social norms.
Inma Rodríguez-ArduraAntoni Meseguer-ArtolaQian FuPublished in: Online Inf. Rev. (2024)
Keyphrases
- immersive environments
- social norms
- user interface
- virtual world
- user experience
- artificial intelligence
- virtual environment
- social media
- user centered
- daily life
- social interaction
- learning experience
- information seeking
- human users
- virtual reality
- social welfare
- agent based simulation
- positive effects
- domain experts
- intelligent agents