Effects of socialization interactions on customer engagement in online travel communities.
Nuan LuoYu WangChunhua JinYuan NiMingli ZhangPublished in: Internet Res. (2019)
Keyphrases
- virtual communities
- face to face interactions
- online communities
- collaborative interactions
- online learning
- social interaction
- real time
- social networking sites
- virtual world
- social network analysis
- motivational factors
- learning environment
- social networks
- electronic commerce
- knowledge sharing
- travel planning
- learning processes
- customer satisfaction
- online environment
- online social