We Know What You Want: An Advertising Strategy Recommender System for Online Advertising.
Liyi GuoJunqi JinHaoqi ZhangZhenzhe ZhengZhiye YangZhizhuang XingFei PanLvyin NiuFan WuHaiyang XuChuan YuYuning JiangXiaoqiang ZhuPublished in: KDD (2021)
Keyphrases
- online advertising
- recommender systems
- user behavior
- behavioral targeting
- advertising campaigns
- internet advertising
- collaborative filtering
- user preferences
- user experience
- implicit feedback
- display advertising
- long tail
- sponsored search
- information filtering
- user profiles
- contextual advertising
- search advertising
- search strategy
- information retrieval
- support systems
- cold start problem