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Investigating the role of product features in preventing customer churn, by using survival analysis and choice modeling: The case of financial services.
Bart Larivière
Dirk Van den Poel
Published in:
Expert Syst. Appl. (2004)
Keyphrases
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survival analysis
financial services
regression model
breast cancer
data mining
data mining methods
machine learning
predictive modeling
risk assessment
risk management
decision making
knowledge discovery
software engineering
model selection
intrusion detection
databases
opinion mining