Efficient algorithms for influence maximization in social networks.
Yi-Cheng ChenWen-Chih PengSuh-Yin LeePublished in: Knowl. Inf. Syst. (2012)
Keyphrases
- influence maximization
- social networks
- greedy algorithm
- viral marketing
- information propagation
- diffusion models
- online social networks
- diffusion model
- influence propagation
- social network analysis
- social networking
- information diffusion
- complex networks
- network structure
- social interaction
- information flow
- social media
- community detection
- dynamic programming
- social relationships
- seed set
- social network data
- social behavior
- social networking sites
- link analysis
- link prediction
- community structure
- reinforcement learning