Advertising-Funded IS: A Literature Review on Factors Influencing Users Clicking Behavior for In-App Ads.
Jens MattkePublished in: AMCIS (2019)
Keyphrases
- factors influencing
- literature review
- targeted advertising
- online advertising
- factors affecting
- user experience
- behavioral targeting
- case study
- fuzzy theory
- user interaction
- public libraries
- contextual advertising
- user interface
- user behavior
- information systems development
- design science
- mobile applications
- keywords
- recommender systems
- technology adoption
- display advertising
- current issues
- user satisfaction
- advertising campaigns
- social media
- search advertising
- internet advertising
- end users
- web pages