Fuzzy modeling of client preference from large data sets: an application to target selection in direct marketing.
Magne SetnesUzay KaymakPublished in: IEEE Trans. Fuzzy Syst. (2001)
Keyphrases
- fuzzy modeling
- direct marketing
- fuzzy model
- marketing strategies
- fuzzy rules
- input output
- database marketing
- data mining
- fuzzy clustering
- data sets
- fuzzy inference
- fuzzy logic
- data mining applications
- neuro fuzzy
- data analysis
- database systems
- membership functions
- data processing
- soft computing
- decision making
- fuzzy systems
- fuzzy inference system
- data management
- information systems
- machine learning
- computational intelligence
- query processing