Pricing strategies for viral marketing on Social Networks
David ArthurRajeev MotwaniAneesh SharmaYing XuPublished in: CoRR (2009)
Keyphrases
- viral marketing
- social networks
- pricing strategies
- influence maximization
- online social networks
- information diffusion
- diffusion models
- inventory control
- influence propagation
- social influence
- social media
- dynamic pricing
- network effects
- social network analysis
- social relationships
- software agents
- social interaction
- supply chain
- social networking
- diffusion model
- online communities
- greedy algorithm
- network structure
- multistage