Artificial intelligence in marketing: Systematic review and future research direction.
Sanjeev VermaRohit SharmaSubhamay DebDebojit MaitraPublished in: Int. J. Inf. Manag. Data Insights (2021)
Keyphrases
- systematic review
- artificial intelligence
- empirical studies
- long term
- data mining
- software engineering
- website
- knowledge representation
- intelligent systems
- decision making
- ai systems
- current trends
- decision trees
- short and long term
- expert systems
- social media
- natural language processing
- cognitive science
- engineering design
- customer relationship management
- databases
- predicting future
- ambient intelligence
- intelligent agents
- database
- image sequences
- case study