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Do local consumers behave differently from visitors? An exploratory study in online group buying.

Seongmin JeonJiayin QiJiyuan Wang
Published in: Electron. Commer. Res. Appl. (2017)
Keyphrases
  • group buying
  • behave differently
  • electronic commerce
  • test bed
  • business models
  • incentive mechanism
  • website
  • cultural heritage
  • reverse auction
  • database
  • case study