Building Customer Value in the Hospitality Industry: Towards the Definition of a Customer-Centric Information System.
Valeria MinghettiPublished in: J. Inf. Technol. Tour. (2003)
Keyphrases
- information systems
- customer relationship management
- point of sale
- marketing strategies
- customer data
- knowledge management
- real world
- customer knowledge
- customer behavior
- electronic commerce
- case study
- customer satisfaction
- user centric
- data mining applications
- customer demand
- construction industry
- data mining
- neural network