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Deep Character-Level Click-Through Rate Prediction for Sponsored Search.

Bora EdizelAmin MantrachXiao Bai
Published in: SIGIR (2017)
Keyphrases
  • sponsored search
  • click through rate
  • click prediction
  • user behavior
  • search engine
  • online advertising
  • search advertising
  • keywords
  • click models
  • user experience
  • search behavior
  • information retrieval
  • human behavior