From Home-Made to Strategy-Enabling Business Intelligence: the Transformational Journey of a Retail Organisation.
Petri HallikainenHilkka Merisalo-RantanenAntti SyvaniemiOlivera MarjanovicPublished in: ECIS (2012)
Keyphrases
- business intelligence
- knowledge management
- activity monitoring
- data warehousing
- data warehouse
- end users
- decision support
- business information
- data analysis
- decision making
- microsoft sql server
- microsoft office
- business intelligence systems
- sql server
- data integration
- case study
- knowledge discovery
- predictive analytics
- data mining
- big data
- strategic management
- user interface
- content management
- business requirements
- business intelligence solutions