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Balance cues of online-offline channel integration: Considering the moderating role of customer's showrooming motivation.

Jie FangHefu LiuYang Li
Published in: Inf. Manag. (2021)
Keyphrases
  • real time
  • online learning
  • electronic commerce
  • customer satisfaction
  • motivational factors
  • high level
  • customer service
  • online retailers
  • data integration
  • independent variables
  • product information
  • multiple access