A Grounded Theory Study on the Business Model Structure of Google.

Ming-Hone Tsai Yu-De Lin Yea-Huey Su

Published in: Int. J. Electron. Bus. Manag. (2011)

Keyphrases

grounded theory
business models
status quo
factors influencing
lessons learned
case study
data mining
learning experience
life cycle
real world
artificial intelligence
cooperative
social media
young children