A case study on multimedia e-tailing services: can watermarks help build customer relationships?
Chun-Ho WuW. H. IpChing-Yuen ChanY. ZhengZ. M. LuPublished in: Int. J. Serv. Technol. Manag. (2010)
Keyphrases
- multimedia
- customer service
- relationship management
- digital images
- customer relationship management
- web services
- customer data
- service providers
- customer support
- service oriented
- multimedia databases
- service discovery
- multimedia services
- case study
- electronic commerce
- information services
- service requirements
- potential customers
- learning environment
- multimedia content
- media content
- context aware
- multimedia communication
- multimedia data
- spread spectrum
- image watermarking
- copyright protection
- video data
- web environment
- test bed
- watermarking scheme
- service oriented architecture
- cultural heritage
- service delivery
- call center
- multimedia documents
- customer satisfaction
- ubiquitous computing
- market segments