Discovering Temporal Retweeting Patterns for Social Media Marketing Campaigns.

Guannan Liu Yanjie Fu Tong Xu Hui Xiong Guoqing Chen

Published in: ICDM (2014)

Keyphrases

social media
temporal patterns
marketing campaigns
web services
information retrieval
social networking
machine learning
social networks
decision trees
video sequences
knowledge discovery
data mining techniques
search engine marketing