Pure Play vs. Bricks-and-Clicks: Who Reaps the Benefits of Virtual Retailing?

Youlong Zhuang Albert L. Lederer

Published in: Int. J. E Bus. Res. (2006)

Keyphrases

virtual environment
search engine
virtual reality
web search
virtual world
user behavior
game playing
online game
electronic commerce
neural network
real world
artificial intelligence
case study
three dimensional
augmented reality
virtual laboratory