The influence of users' attitudes regarding trust, privacy and control on the adoption of mobile advertising.
Neven BosiljGoran BubasMario JadricPublished in: MIPRO (2011)
Keyphrases
- mobile advertising
- privacy concerns
- social influence
- social network sites
- social awareness
- personal data
- trust relationships
- internet advertising
- prior studies
- user interaction
- privacy preserving
- personal information
- perceived risk
- technology acceptance
- individual differences
- end users
- information technology
- technology adoption
- security risks
- user privacy
- recommender systems
- information systems
- information retrieval
- privacy protection
- private information
- attitudes toward
- user experience