Marketing, ergonomie et ingénierie système: jouer la complémentarité pour innover.
Jean-René RuaultClaude PourcelPublished in: Erog'IA (2010)
Keyphrases
- data mining
- social media
- website
- decision making
- ieee trans
- consumer behavior
- long term
- target audience
- data mining technology
- customer relationship management
- customer behavior
- predictive modeling
- marketing strategies
- online marketing
- knowledge discovery
- artificial neural networks
- potential customers
- purchase behavior
- information retrieval