Marketing, ergonomie et ingénierie système: jouer la complémentarité pour innover.

Jean-René Ruault Claude Pourcel

Published in: Erog'IA (2010)

Keyphrases

data mining
social media
website
decision making
ieee trans

consumer behavior
long term
target audience
data mining technology
customer relationship management

customer behavior
predictive modeling
marketing strategies
online marketing
knowledge discovery

artificial neural networks
potential customers
purchase behavior
information retrieval