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Marketing, ergonomie et ingénierie système: jouer la complémentarité pour innover.
Jean-René Ruault
Claude Pourcel
Published in:
Erog'IA (2010)
Keyphrases
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data mining
social media
website
decision making
ieee trans
consumer behavior
long term
target audience
data mining technology
customer relationship management
customer behavior
predictive modeling
marketing strategies
online marketing
knowledge discovery
artificial neural networks
potential customers
purchase behavior
information retrieval