Visual Attention and Recall in Website Advertisements: An Eye Tracking Study.
Hanne SørumPublished in: AHFE (23) (2017)
Keyphrases
- visual attention
- website
- web pages
- web content
- eye tracking
- eye movements
- saliency map
- visual search
- vision system
- focus of attention
- natural scenes
- visual perception
- salient regions
- higher level
- biological vision systems
- visual attention model
- object based visual attention
- visual scene
- human computer interaction
- stereoscopic images
- attention mechanism
- low level
- keywords
- eye tracking data
- visual input
- visual motion
- center surround
- machine vision systems