Ethnography for Marketers: A Guide to Consumer Immersion, Hy Mariampolski, Sage Publications (2006), ISBN 0-7619-6947-0.
Honglu DuPublished in: Inf. Process. Manag. (2009)
Keyphrases
- online shopping
- online marketing
- business owners
- digital libraries
- virtual reality
- virtual environment
- recently developed
- augmented reality
- marketing strategies
- three dimensional
- bibliographic data
- direct marketing
- virtual world
- multimedia
- digital media
- information infrastructure
- online stores
- citation analysis
- search advertising
- video sequences
- purchase behavior
- electronic word of mouth