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The interplay between brand relationship norms and ease of sharing on electronic word-of-mouth and willingness to pay.

Ya YouYi HeQimei ChenMiao Hu
Published in: Inf. Manag. (2021)
Keyphrases
  • electronic word of mouth
  • positive or negative
  • website
  • information sharing
  • online reviews
  • purchase intention
  • social networks
  • social interaction
  • positive and negative
  • online shopping