A fuzzy content matching-based e-Commerce recommendation approach.
Mingsong MaoJie LuGuangquan ZhangJinlong ZhangPublished in: FUZZ-IEEE (2015)
Keyphrases
- fuzzy sets
- fuzzy logic
- recommender systems
- web personalization
- matching algorithm
- collaborative filtering
- electronic commerce
- product recommendation
- image matching
- customer preferences
- fuzzy numbers
- fuzzy set theory
- product information
- pattern matching
- multimedia
- similarity calculation
- multimedia data
- matching process
- multimedia content
- graph matching
- fuzzy clustering
- fuzzy rules
- user preferences
- web content
- fuzzy controller
- neural network
- digital content
- membership functions
- user generated
- social context
- feature points
- website
- metadata