Research on Interactive Advertising Strategies Using Machine Learning Algorithms for User Behavior Analysis.
Jiaquan LiuHaijun YangPublished in: BDEIM (2023)
Keyphrases
- machine learning algorithms
- behavior analysis
- benchmark data sets
- learning algorithm
- machine learning
- user interaction
- decision trees
- predictive accuracy
- machine learning methods
- learning problems
- machine learning approaches
- surveillance system
- anomaly detection
- learning tasks
- machine learning models
- input features
- online advertising
- user interface
- random forests
- machine learning systems
- learning models
- user experience
- end users
- user preferences
- computer vision
- multi class
- feature selection
- feature space
- transfer learning