A study of the loyalty-building process for Mobile Data Service usage in Korea.
Chung K. KimElizabeth FifeMina JunLejun Sheryl SohSunnyoung LeePublished in: Int. J. Electron. Bus. (2011)
Keyphrases
- statistical analysis
- database
- data sets
- data structure
- data collection
- data processing
- data mining techniques
- mobile environments
- raw data
- missing data
- synthetic data
- data sources
- data points
- probability distribution
- mobile computing
- knowledge discovery
- end users
- design process
- high dimensional data
- wireless sensor networks
- mobile devices
- data analysis
- training data
- usage patterns
- survey data