Electronic word-of-mouth communities from the perspective of social network analysis.
Francisco Jose Arenas-MárquezM. Rocío Martínez-TorresSergio L. Toral MarínPublished in: Technol. Anal. Strateg. Manag. (2014)
Keyphrases
- social network analysis
- social networks
- community mining
- network analysis
- complex networks
- link prediction
- electronic word of mouth
- social relationships
- social structure
- social network data
- key players
- community discovery
- technology enhanced learning
- social network sites
- criminal networks
- mining and social network analysis
- community detection
- knowledge sharing