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Evaluating the influence of YouTube advertising for attraction of young customers.
Milad Dehghani
Mojtaba Khorram Niaki
Iman Ramezani
Rasoul Sali
Published in:
Comput. Hum. Behav. (2016)
Keyphrases
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social media
factors influencing
customer service
marketing campaigns
customer satisfaction
data mining
online advertising
customer behavior
service providers
viral marketing
consumer behavior