Antecedents of B2C Channel Satisfaction and Preference: Validating e-Commerce Metrics.
Sarv DevarajMing FanRajiv KohliPublished in: Inf. Syst. Res. (2002)
Keyphrases
- service quality
- electronic commerce
- customer satisfaction
- customer loyalty
- satisfaction degree
- user satisfaction
- multi channel
- user perceived
- online shopping
- technology acceptance
- website
- business models
- communication channels
- service providers
- quality of service
- multiple criteria
- user preferences
- electronic marketplaces
- computer simulation
- multi attribute
- similarity metrics
- wireless channels
- case study