Predictive Factors of Electronic Word of Mouth (eWOM) Intention Among University Students.
Olger Gutierrez-AguilarDiego Castillo-CarranzaRonald Valdivia-CornejoFiorela Ticona-ApazaValerio Ticona-ApazaPublished in: CISETC (2023)
Keyphrases
- electronic word of mouth
- university students
- positive or negative
- perceived usefulness
- mobile learning
- online reviews
- learning outcomes
- prior studies
- attitudes toward
- social network sites
- factors affecting
- factors that affect
- social interaction
- positive and negative
- sentiment analysis
- marketing strategies
- theory of planned behavior
- social media
- opinion mining
- learning experience
- collaborative learning
- machine learning