Motivating Events at the Point of Online Purchase: An Online Business-to-Business Retail Experiment.
Asle FagerstrømErik ArntzenMarius VoldenPublished in: CENTERIS/ProjMAN/HCist (2020)
Keyphrases
- electronic commerce
- online learning
- real time
- information systems
- business process
- online services
- business processes
- business owners
- business intelligence
- knowledge management
- decision making
- supply chain
- cross selling
- internet enabled
- data analysis
- event detection
- enterprise architecture
- internet marketing
- real world
- return on investment
- marketing campaigns
- neural network