Research on the Marketing Management of the Logistics Enterprises with Information Technology.
Yongping ChenPublished in: CSEE (4) (2011)
Keyphrases
- information technology
- intra organizational
- information systems
- business managers
- management information systems
- logistics industry
- customer relationship management
- business activities
- knowledge management
- small and medium sized
- inter organizational
- high tech
- decision making
- technological innovation
- human resource management
- virtual enterprise
- socio technical
- competitive advantage
- knowledge workers
- long term
- human capital
- data mining
- information management
- management system
- enterprise systems
- market competition
- strategic decision making
- coal mining
- economic growth
- senior management
- rfid technology
- supply chain management
- business processes
- data processing
- software engineering
- business management
- marketing campaigns
- marketing strategies
- customer retention
- decision support