A matheuristic for a customer assignment problem in direct marketing.
Tamara BiglerManuel KammermannPhilipp BaumannPublished in: Eur. J. Oper. Res. (2023)
Keyphrases
- direct marketing
- marketing strategies
- data mining
- data mining applications
- database marketing
- database technology
- data processing
- customer relationship management
- life cycle
- response time
- distributed systems
- database
- knowledge discovery
- information technology
- information systems
- information retrieval
- customer behavior
- databases