Usability Evaluation of Comprehension Performance and Subjective Assessment on Mobile Text Advertising.

Ya-Li Lin Chih-Hsiang Lai

Published in: HCI (15) (2013)

Keyphrases

usability evaluation
subjective assessment
eye tracking
usability testing
usability problems
website
mobile devices
information retrieval
image quality assessment
text mining
web documents
image quality metrics
web search engines