Do your social media lead you to make social deal purchases? Consumer-generated social referrals for sales via social commerce.
Namil KimWonjoon KimPublished in: Int. J. Inf. Manag. (2018)
Keyphrases
- social media
- social networks
- social web
- social interaction
- social context
- social commerce
- social networking
- user generated content
- business models
- social networking sites
- public opinion
- social connections
- service oriented
- online social networks
- database
- information diffusion
- case study
- website
- online social
- social activities
- online social media
- databases