A Hybrid Multilayer Perceptron Neural Network for Direct Marketing.

M. Govindarajan R. M. Chandrasekaran

Published in: Int. J. Knowl. Based Organ. (2012)

Keyphrases

direct marketing
multilayer perceptron neural network
marketing strategies
data mining
back propagation
data mining applications
database marketing
knowledge discovery
information retrieval
databases
learning algorithm
case based reasoning
data processing
decision support