The effects of visual congruence on increasing consumers' brand engagement: An empirical investigation of influencer marketing on instagram using deep-learning algorithms for automatic image classification.
Young Anna ArgyrisZuhui WangYongsuk KimZhaozheng YinPublished in: Comput. Hum. Behav. (2020)
Keyphrases
- image classification
- visual features
- learning algorithm
- visual information
- visual categorization
- consumer behavior
- decision making
- website
- low level
- deep architectures
- bag of words
- marketing strategies
- semi automatic
- back propagation
- visual words
- visual perception
- active learning
- learning process
- purchasing behavior
- data mining
- image features
- learning problems
- customer relationship management
- internet marketing
- marketing campaigns
- object recognition
- user engagement
- training data