Adoption Intention of Mobile Real Time Location-Based Advertising Service for 3G Cell Phone Users in Taiwan.
Flora PengChien-Hsing WuHsin-Yi LiaoPublished in: KMO (2013)
Keyphrases
- real time
- mobile services
- mobile devices
- value added services
- context aware services
- internet services
- mobile applications
- end users
- mobile search
- smart phones
- mobile technologies
- wireless internet
- location aware
- location awareness
- online services
- mobile terminals
- location based services
- mobile users
- user mobility
- context aware
- hand held devices
- personalized services
- mobile phone
- mobile learning
- location information
- mobile environments
- mobile advertising
- information systems
- computing environments
- user interface
- ubiquitous environment
- web services
- recommender systems
- social media
- behavioral intention
- mobile payment
- content providers
- user profiles
- individual user
- m learning
- user interaction
- cloud computing
- user requests
- desktop computers
- user experience
- wireless technologies