Effects of Interactive Real-Time Simulations and Humanoid Avatars on Consumers' Responses in Online House Products Marketing.
Lamine MahdjoubiJing Hao KohCletus MoobelaPublished in: Comput. Aided Civ. Infrastructure Eng. (2014)
Keyphrases
- real time
- marketing campaigns
- consumer behavior
- online consumer
- online retailers
- virtual reality
- consumer reviews
- virtual characters
- purchasing behavior
- decision making
- grocery shopping
- marketing strategies
- online learning
- shopping behavior
- virtual environment
- online shopping
- product information
- website
- social media
- competitive environment
- virtual world
- electronic commerce
- potential customers
- online stores
- internet marketing
- fraud detection
- group buying
- online marketing
- international business
- user interaction
- advertising campaigns
- computer graphics
- consumer trust
- life cycle