Investigating the adoption intention of gamification apps on mobile services.
Tony Cheng-Kui HuangShin-Horng ChenYa-Wen LeePublished in: Int. J. Mob. Commun. (2020)
Keyphrases
- mobile services
- user experience
- mobile applications
- behavioral intention
- mobile apps
- user acceptance
- mobile technologies
- mobile devices
- mobile users
- perceived risk
- mobile web
- m learning
- technology acceptance model
- end users
- user behavior
- smart phones
- information services
- mobile phone
- e government
- business opportunities
- mobile learning
- perceived usefulness
- cost effective
- case study
- databases
- web services