Assessing the Effect of Electronic Word of Mouth (eWoM) on Online Buying Decisions of the Cosmetic Product.
Danang PrihandokoNopriadi SaputraNayla Nur AlifahPublished in: IMCOM (2024)
Keyphrases
- electronic word of mouth
- purchase intention
- online shopping
- online reviews
- product quality
- positive or negative
- marketing strategies
- social network sites
- online stores
- customer satisfaction
- decision making
- virtual communities
- decision makers
- attitudes toward
- service quality
- survey data
- personal information
- product reviews
- social networks
- prior studies
- search engine
- process control
- social interaction