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Using visual and text features for direct marketing on multimedia messaging services domain.

Sebastiano BattiatoGiovanni Maria FarinellaGiovanni GiuffridaCatarina SismeiroGiuseppe Tribulato
Published in: Multim. Tools Appl. (2009)
Keyphrases
  • direct marketing
  • web services
  • feature extraction
  • information retrieval
  • text mining
  • marketing strategies
  • case based reasoning
  • visual features
  • service providers
  • database marketing