Optimizing relevance and revenue in ad search: a query substitution approach.
Filip RadlinskiAndrei Z. BroderPeter CiccoloEvgeniy GabrilovichVanja JosifovskiLance RiedelPublished in: SIGIR (2008)
Keyphrases
- search queries
- sponsored search
- user queries
- relevance ranking
- highly relevant
- search engine
- user clicks
- relevance scores
- keyword search
- search mechanism
- query refinement
- relevance feedback
- query formulation
- initial query
- query reformulation
- query dependent
- search algorithm
- document relevance
- result lists
- relevant content
- web search
- original query
- complex queries
- relevance judgements
- query suggestion
- result set
- ranked list
- query topic
- result list
- search terms
- search history
- search behavior
- retrieval process
- query processing
- query independent
- information retrieval
- search result diversification
- query terms
- user intent
- return a ranked list
- web search engines
- federated search
- indexing techniques
- video search
- score distributions
- range queries
- information seeking
- relevance model