Seed Investment Bounds for Viral Marketing Under Generalized Diffusion and Selection Guidance.
Arash GhayooriRakesh NagiPublished in: IEEE Trans. Comput. Soc. Syst. (2021)
Keyphrases
- viral marketing
- information diffusion
- diffusion models
- influence maximization
- diffusion model
- social networks
- lower bound
- upper bound
- online social networks
- diffusion process
- decision making
- worst case
- anisotropic diffusion
- greedy algorithm
- social influence
- social media
- user preferences
- network structure
- search engine