Understanding relationship benefits from harmonious brand community on social media.
Mingli ZhangNuan LuoPublished in: Internet Res. (2016)
Keyphrases
- social media
- online communities
- social web
- personal experience
- social media streams
- social intelligence design
- brand image
- social networks
- experiential knowledge
- social structure
- social capital
- information technology
- social networking sites
- user generated content
- community detection
- learning community
- social networking
- case study
- search engine